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Outdoor Brand & Web
Ridgeline
Ridgeline
Ridgeline
THE IDEA
A high-altitude digital identity that turns trail discovery into a bold, cinematic experience.
A high-altitude digital identity that turns trail discovery into a bold, cinematic experience.
A high-altitude digital identity that turns trail discovery into a bold, cinematic experience.
WHAT I DID
Brand Strategy · Web Design · Framer Development
CONCEPT PROJECT / BEHIND THE WORK
01 / THE BRIEF
01 / THE BRIEF
01 / THE BRIEF
Ridgeline is an outdoor platform built for people who want to discover ambitious routes with confidence. The brief was to unite practical trail information with a visual identity that captures the scale, calm and exhilaration of moving through the mountains.
Ridgeline is an outdoor platform built for people who want to discover ambitious routes with confidence. The brief was to unite practical trail information with a visual identity that captures the scale, calm and exhilaration of moving through the mountains.
Ridgeline is an outdoor platform built for people who want to discover ambitious routes with confidence. The brief was to unite practical trail information with a visual identity that captures the scale, calm and exhilaration of moving through the mountains.
02 / THE APPROACH
02 / THE APPROACH
02 / THE APPROACH
The direction uses deep forest green, vivid mint and warm off-white against expansive alpine photography. A precise editorial grid, condensed typography and compact route data keep the interface useful, while asymmetric image treatments make the experience feel cinematic and exploratory.
The direction uses deep forest green, vivid mint and warm off-white against expansive alpine photography. A precise editorial grid, condensed typography and compact route data keep the interface useful, while asymmetric image treatments make the experience feel cinematic and exploratory.
The direction uses deep forest green, vivid mint and warm off-white against expansive alpine photography. A precise editorial grid, condensed typography and compact route data keep the interface useful, while asymmetric image treatments make the experience feel cinematic and exploratory.
MORE OF THE STORY
MORE OF THE STORY
IMAGE 02
IMAGE 02
IMAGE 02
IMAGE 03
IMAGE 03
IMAGE 03
03 / THE DELIVERY
03 / THE DELIVERY
03 / THE DELIVERY
The concept brings together brand direction, a responsive website system and modular route storytelling in Framer. Reusable project blocks support expedition notes, elevation data and destination imagery while keeping the experience fast, clear and easy to extend.
The concept brings together brand direction, a responsive website system and modular route storytelling in Framer. Reusable project blocks support expedition notes, elevation data and destination imagery while keeping the experience fast, clear and easy to extend.
The concept brings together brand direction, a responsive website system and modular route storytelling in Framer. Reusable project blocks support expedition notes, elevation data and destination imagery while keeping the experience fast, clear and easy to extend.
02 / THE RESULT
IMAGE PLACEHOLDER
IMAGE PLACEHOLDER
IMAGE PLACEHOLDER
02 / AN OUTDOOR EXPERIENCE BUILT TO GO FURTHER
02 / AN OUTDOOR EXPERIENCE BUILT TO GO FURTHER
LIKE WHAT YOU SEE?
LIKE WHAT YOU SEE?
START A PROJECT ↗
Curious? I’ve got you.
FAQ
WHAT CAN YOU HELP ME WITH?
I work across website migration, product and web consulting, frontend development, and Framer builds. Whether you need to move an existing site, refine an idea, or build something from the ground up, we can shape the right approach around your project.
CAN YOU MIGRATE MY EXISTING WEBSITE TO FRAMER?
Yes. I can rebuild and migrate your existing website into Framer while keeping the experience familiar, improving responsiveness, performance, and the overall quality of the build.
DO YOU ONLY WORK WITH FRAMER?
Framer is a big part of what I do, but the work goes beyond the tool. I also help with frontend development, responsive interfaces, digital product direction, and web strategy.
CAN YOU HELP IF I’M NOT SURE WHAT I NEED YET?
Absolutely. That’s where consulting comes in. We can look at what you have, what you’re trying to achieve, and figure out the clearest direction before jumping into design or development.
DO YOU WORK WITH EXISTING DESIGNS?
Yes. If you already have a design, brand system, or visual direction, I can help translate it into a responsive digital experience. I can also help refine the direction when something still needs work
CAN YOU CUSTOMIZE A FRAMER TEMPLATE?
Yes. Templates can be adapted to fit your content, brand, and needs rather than feeling like an off-the-shelf starting point.
HOW DO WE START?
Send over a little about your project, where things currently stand, and what you’d like to achieve. From there, we can figure out the right next step.
WHAT CAN YOU HELP ME WITH?
I work across website migration, product and web consulting, frontend development, and Framer builds. Whether you need to move an existing site, refine an idea, or build something from the ground up, we can shape the right approach around your project.
CAN YOU MIGRATE MY EXISTING WEBSITE TO FRAMER?
Yes. I can rebuild and migrate your existing website into Framer while keeping the experience familiar, improving responsiveness, performance, and the overall quality of the build.
DO YOU ONLY WORK WITH FRAMER?
Framer is a big part of what I do, but the work goes beyond the tool. I also help with frontend development, responsive interfaces, digital product direction, and web strategy.
CAN YOU HELP IF I’M NOT SURE WHAT I NEED YET?
Absolutely. That’s where consulting comes in. We can look at what you have, what you’re trying to achieve, and figure out the clearest direction before jumping into design or development.
DO YOU WORK WITH EXISTING DESIGNS?
Yes. If you already have a design, brand system, or visual direction, I can help translate it into a responsive digital experience. I can also help refine the direction when something still needs work
CAN YOU CUSTOMIZE A FRAMER TEMPLATE?
Yes. Templates can be adapted to fit your content, brand, and needs rather than feeling like an off-the-shelf starting point.
HOW DO WE START?
Send over a little about your project, where things currently stand, and what you’d like to achieve. From there, we can figure out the right next step.
AVAILABLE FOR SELECT PROJECTS
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